The challenge
Moving Digital offers marketing support and assists real estate firms with effective lead generation, as well as providing them with insights about their KPI’s. In this business, taking into account the environmental impact is not yet self-evident.
Moving Digital noticed this, and therefore created the project “klimaatneutraalmakelen.nl” (climate neutral brokering), together with Trees for All and Hedgehog.
The approach
Hedgehog developed the carbon calculator for this project, approximating the business’ annual carbon emissions through a brief questionnaire. The approximation includes e.g. number of yearly taxations, means of transportation, amount of yearly purchases and square meters of office space. Based on the Dutch CO2-emission factors list, we developed the formulas, logic, and required data to build this tool.
The results
Over 20 real estate firms have already utilised the tool and received a carbon-neutral certificate by investing in projects of Trees for All.
With this initiative, Moving Digital aims to create more awareness regarding carbon emissions in the real estate sector, and to help other companies with giving insights into their carbon footprint. And by donating to this project they can compensate for their CO2-emissions.
Through this investment, Trees for All plants an x amount of trees that over time will take up the approximate equivalent of emitted CO2 out of the air.
