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Download our checklist on communicating sustainability

How do you clearly and effectively communicate about your sustainability performance, without risking accusations of greenwashing, greenhushing, or greenwishing? We've developed a checklist for you, download it here.

How do you clearly and effectively communicate about your sustainability performance without risking accusations of greenwashing, greenhushing, or greenwishing? We've developed a checklist for you that aligns with the Dutch Authority Consumer& Market's Sustainability Communication Guidelines.

Download the interactive checklist at the bottom of the page.

Context: Legislation to protect consumers 

More and more (inter)national guidelines and regulations have been established, requiring organisations to comply in their sustainability communications, to protect consumers from greenwashing and deception.

In the Netherlands, we have:

You will read more about this in the checklist.

example of the checklists
Example of the checklist

Content; what to communicate?

For a B2B audience, it's interesting to communicate about the consequences of your sustainable choices/progress for your customers. How does a 20% reduction in climate impact on your side, for example, affect the supply chain of your customers? 

If you are a B2C organisation, you can distinguish yourself and convince consumers to choose your brand because you are actively taking steps towards more sustainability. An extensive investigation into your environmental impact is the perfect substantiation to communicate transparently about your environmental impact. 

Read more about what to communicate in our article: How to communicate about your sustainable achievements & progress 

Download the checklist and get started

Downloadable

Checklist communicating sustainability

Questions about communicating your sustainability?
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This article is written by:
Clara
Clara
Head of Communications
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